Media & Communication
We have always believed in the importance of communication as a competitive factor
Over the years Cesarin has favoured integrated communication capable of coordinating the relationship with different targets (professional bakeries, industrial ice cream shops, food industry in general) through a mix of tools and messages. Each project has a common goal with different tools and words For each target audience the goal of communication is the same, but how, the tools and the words used are clearly different. Furthermore, given the complexity of the current communications strategy, it is usually too simplistic to differentiate public communication for external and internal audiences.